求市场营销企划书英文的

【专家解说】：　　Marketing, planning books 　　(1) planning book title 　　(2) planning the name of the requested specific, clearly 　　(3) planning to complete time book 　　A complete marketing planning the construction of the book is divided into two parts. 　　First, analysis of market conditions, the second is the planning body of the book. 　　(1) Market Analysis 　　To understand the overall market size and contrast the situation of the enemy, the market situation analysis must include the following 12 items: 　　(1) the product size of the market. 　　(2) the competitive sales of the brand's sales and comparative analysis. 　　(3) the competitive brand market share compared. 　　(4) consumer age, sex, occupation, education, income, family structure analysis. 　　(5) the comparative advantages and disadvantages of competing brands of products. 　　(6) the competitive market area and product brand positioning of the comparative analysis. 　　(7) the competitive brand advertising and comparative analysis of advertising performance. 　　(8) the competitive brand promotion activities, comparative analysis. 　　(9) The competition comparative analysis of brand public relations activities. 　　(10) the competitive pricing strategy for comparative analysis of the brand. 　　(11) The competition comparative analysis of brand sales channels. 　　(B) of the Planning book text 　　Marketing planning book constitutes the body of the 6 major items are summarized in the following: 　　(1) Major policy 　　Determine the target market and the product positioning. 　　Sales target is to expand market share or profits. 　　Pricing policy. 　　Determine the sales methods. 　　Advertisement Display and advertising budget. 　　The focus of promotional activities and principles. 　　The focus and principles of public relations activities. 　　(2) sales target 　　The so-called sales target, meaning the company's 各种 products in a certain period time (usually one year) the need to achieve business goals. 　　Quantify the sales target has the following advantages: 　　In order to test the market provide the basis for the project's success or failure. 　　Performance targets for the assessment to provide evidence. 　　Sales target for the development of the next to provide a basis. 　　(3) marketing plan 　　Planning to the promotion aims is to help achieve sales targets. The program includes the objectives, strategies, detailed plans of three parts. 　　① target 　　② Strategy 　　Decided to promote the aims, the next step is to formulate a strategy to achieve that goal. Promotion strategies include advertising performance strategies, media use strategies, promotion strategies, public relations activities, four key strategies. 　　③ detailed plan 　　Detailed implementation strategy for each of the details. Ad Performance Plan: Newspaper and magazine advertising artwork design (title, text, graphics), TV advertisements script, radio presentations. 　　Media use plan: choose popular or specialized newspapers and magazines, as well as publication date and page size; television and radio advertising time and the number of program choices. In addition, we should also consider the CRP (total audio rate) and CPM (advertising message across to the average cost per thousand) 　　Promotion plan: including the purchase of goods on display, exhibitions, demonstrations, prizes, gift samples, tasting, and discounts. 　　Public relations plan: including the shareholders, the company news release is issued, company publications, employee associations, Social Activities, with media links. 　　(4) market research program